Digital Gold in India: Is It Safe, Regulated, and Worth Buying?
Digital gold platforms let you buy ₹1 worth of gold on your phone. But who holds the physical gold? Is it regulated? And is it the right choice for you? An honest assessment.
Jewellery Insights
Expert guides, gold rate insights, buying tips and style inspiration for jewellery lovers across India.
Featured Article
Digital gold platforms let you buy ₹1 worth of gold on your phone. But who holds the physical gold? Is it regulated? And is it the right choice for you? An honest assessment.
Latest Articles
Jaipur is India's gem capital — 80% of the world's coloured gemstones pass through this city. It's also home to India's finest Kundan and Meenakari jewellers. This guide tells you where to shop and what to buy.
Read Article
Hyderabad is synonymous with pearls — it was the world's premier pearl trading centre for centuries. Today it's also home to extraordinary Jadau jewellery and a distinctive Nizami gold tradition. This is your complete guide.
Read Article
Kolkata's jewellery tradition is among India's oldest and most distinctive — from the fine gold filigree of artisans in North Kolkata to the wedding jewellery of Bowbazar. This guide covers the city's best jewellery districts.
Read Article
Chennai is home to some of South India's finest temple jewellery and traditional goldwork. From T. Nagar's dense jewellery market to high-end showrooms, this guide covers buying jewellery in India's gold capital of the South.
Read Article
Surat polishes 90% of the world's diamonds. Ahmedabad is the home of Meenakari and Patola silk traditions. Gujarat's jewellery landscape is unlike anywhere else in India. This guide covers both cities.
Read Article
South Indian bridal jewellery is among the most elaborate in the world — heavy 22K gold, temple motifs, and pieces that have barely changed in centuries. This guide covers the essential pieces and traditions.
Read Article
Punjabi weddings are among India's most jewellery-intensive celebrations. From the heavy ranihaar to the elaborate passa, this guide covers every piece of the traditional Punjabi bridal set.
Read Article
The mangalsutra is worn every day, not just at the wedding — which means comfort, durability, and personal style matter far more than opulence. This guide covers every aspect of choosing the right one.
Read Article
Indian wedding jewellery isn't just for brides. This guide covers every piece a groom might wear — from the sehra and kalgi to contemporary kada and chains — across regional traditions.
Read Article
Bengali bridal jewellery is one of India's most distinctive traditions — with non-gold elements (conch shell, iron) carrying as much symbolic weight as the gold pieces. This complete guide covers every piece and its significance.
Read Article
The most exquisite jewellery worn with the wrong outfit is a visual disaster. This guide covers the exact principles of coordinating bridal jewellery with every major Indian bridal silhouette.
Read Article
From lab-grown diamonds going mainstream to the revival of regional craft traditions, 2026 is a fascinating year for Indian jewellery. Here are the 8 trends defining the market.
Read Article
Jewellery layering — wearing multiple pieces together intentionally — is the defining aesthetic of 2024–2026. Done right, it's effortlessly sophisticated. Done wrong, it's chaotic. Here's how to do it right.
Read Article
The right jewellery metal can make your skin glow. The wrong one can make you look washed out. This guide explains the science of skin undertones and which metals and gemstones complement each.
Read Article