Stories of Gold

Investment

27 Apr 2026 555 views

Gold Jewellery for Young Professionals in India: Investment Meets Style (2026)

Millennials and Gen Z professionals in India are returning to gold — not as their parents wore it, but as wearable investment with contemporary design. This 2026 guide covers how to start, which pieces to choose, how to balance digital and physical gold, and how to build a jewellery portfolio over time.

Read Article

Investment

26 Apr 2026 180 views

Gold SIP vs Gold ETF vs Sovereign Gold Bond: Which Investment Wins in 2026?

Comparing Gold SIPs, Gold ETFs, and Sovereign Gold Bonds for Indian investors in 2026 — returns, liquidity, taxation, and which suits your investment goal.

Read Article

Education

25 Apr 2026 340 views

Future of the Jewellery Industry in India: Trends Shaping 2026–2030

Lab-grown diamonds, sustainable gold, digital-first retail, and Gen Z buyers — the Indian jewellery industry is transforming. A look at the trends and technologies shaping the next 5 years.

Read Article

Jewellery Care

24 Apr 2026 168 views

How to Clean Gold Jewellery at Home Safely (2026 Indian Guide)

Mild soap, soft brush, lukewarm water — basic safe cleaning that won't damage hallmarks or stones. What to use, what to avoid, special handling for Polki/Kundan pieces.

Read Article

Education

24 Apr 2026 243 views

Gold Price Calculation Formula in India: How Jewellers Bill You (2026 Guide)

The exact formula: (gold weight × purity rate) + making charges + 3% GST on gold + 5% GST on making. Worked examples for 10g, 50g, and 100g — verify your bill in 2 minutes.

Read Article

Investment

24 Apr 2026 490 views

How Much Gold Should You Have in Your Investment Portfolio? India 2026 Guide

Expert guidance on optimal gold allocation in an Indian investment portfolio — from 5% to 20%, based on age, risk profile, and current market conditions in 2026.

Read Article

Investment

24 Apr 2026 255 views

Gold Buyback Programmes in India: Tanishq, Malabar, Kalyan and the Unorganised Market Compared

Selling old gold back to a jeweller is the most common way Indians liquidate jewellery — but buyback rates vary dramatically. This guide compares Tanishq, Malabar, Kalyan and unorganised market rates so you get the best price.

Read Article

Style Guide

23 Apr 2026 501 views

How to Choose the Right Jewellery Metal for Your Skin Tone: India Guide

Yellow gold, white gold, rose gold, silver, or platinum — different metals flatter different skin tones. This guide helps Indian women and men identify which metals complement their complexion best.

Read Article

Jewellery Care

22 Apr 2026 471 views

Why Gold Jewellery Turns Black in India (And How to Fix It)

Pure gold never tarnishes, but 22K and 18K jewellery darkens due to alloy reactions with sweat, sulphur and humidity. Learn the science, prevention and three home fixes.

Read Article

Wedding & Bridal

22 Apr 2026 381 views

Kasu Mala — The South Indian Coin Necklace (Heritage + Investment Guide)

Kasu Mala is a long necklace strung with overlapping Lakshmi gold coins. Tamil, Telugu, Kerala traditions compared. 21 vs 27 vs 33 coins. Investment-grade resale (~92–95% of melt). T. Nagar, Charminar, Thrissur sourcing.

Read Article

Education

21 Apr 2026 154 views

How to Spot Fake Gold Hallmarks in India (2026 Detection Guide)

Counterfeit BIS hallmarks have become more sophisticated since 2021. Six tests catch the vast majority of fakes — visual checks, BIS Care app, magnetic and density tests.

Read Article

Jewellery Care

21 Apr 2026 712 views

Jewellery Clasp Safety Guide: How to Choose, Use & Maintain Clasps That Don't Fail

The clasp is the most mechanically stressed component of any jewellery piece — and the most common point of failure. This guide covers every clasp type used in Indian jewellery, which are safest for high-value pieces, how to maintain clasps, and when to replace them.

Read Article

Diamonds & Gemstones

20 Apr 2026 619 views

How to Verify a Diamond When Buying at a Jeweller in India: A Buyer's Checklist

Buying a diamond ring in India? Before you sign the invoice, there are specific things you should check, ask, and confirm. This guide provides a step-by-step verification checklist for Indian diamond buyers — in-store, with and without certificates.

Read Article

Investment

20 Apr 2026 243 views

Digital Gold in India: Paytm, PhonePe and Google Pay — Is It Safe? (2026)

Digital gold on Paytm, PhonePe and Google Pay is backed by MMTC-PAMP and Augmont physical gold held in insured vaults. It is legitimate — but has specific risks around delivery charges, making charges and regulatory gaps.

Read Article