If you have ever walked out of a jewellery shop feeling like you paid too much — the making charges are likely where the money went. The gold rate is public knowledge and tracked minute by minute. Making charges are where the jeweller has pricing discretion. In India, making charges range from as low as 8% on machine-made plain chains to as high as 35% on heavily handcrafted bridal pieces — and in most shops, for most pieces, they are at least partially negotiable. Here is exactly how to do it.
Understanding making charges: the basics
Making charges compensate the jeweller for converting raw gold (bullion) into finished jewellery. They cover:
- Karigar labour: The artisan's wages, typically for handcrafted or semi-handcrafted pieces
- Machine cost amortisation: For machine-made chains and bangles, equipment and die costs
- Overhead: Showroom, insurance, pilferage provision
- Jeweller margin: Profit on the manufacturing component (separate from margin on gold)
Crucially: the gold cost portion of your bill (weight × today's IBJA rate) is non-negotiable. The IBJA rate is a public benchmark that honest jewellers follow. What you negotiate is making charges — and sometimes stone setting charges for studded pieces.
For reference, always check the current 22K IBJA rate before entering a shop. Our gold rate page shows today's rate by city.
The benchmark ranges: know before you walk in
Knowing what making charges should be for a given piece type is your most powerful negotiating tool. If a jeweller quotes 25% making charges for a plain machine-made bangle that should attract 10%, you can challenge that number with confidence.
| Piece Type | Typical Making Charge Range |
|---|---|
| Plain machine-made chains (curb, singapore, box) | 8–12% |
| Plain machine-made bangles (round, flat) | 8–12% |
| Basic daily-wear rings | 10–14% |
| Standard earrings (drops, studs) | 12–16% |
| Medium complexity necklaces | 14–20% |
| South Indian temple jewellery (medium) | 18–25% |
| Bridal necklace + earring sets (stone-set) | 18–28% |
| Handcrafted Polki / Kundan pieces | 22–35% |
| Meenakari / filigree antique work | 20–35% |
When making charges are most negotiable
Three situations where you have the most leverage:
1. Festive sales windows
The best time to buy jewellery in India from a making charges perspective is during formal festive promotions. Major windows in 2026:
- Akshaya Tritiya (April–May): Many chains waive making charges on certain categories or offer 20–30% discounts. This is the single best window of the year for gold jewellery purchase by value.
- Dhanteras / Diwali (October–November): Second major window. Making charge discounts of 10–25% across most categories at national chains.
- Wedding season promotions (October–January): Targeted offers for bridal sets — some chains offer fixed making charges on bridal packages regardless of design complexity.
- Anniversary sales: Individual jewellers run their own anniversary sales. Follow your preferred jeweller's social media to catch these.
2. Large purchases (wedding / family sets)
For any purchase above ₹1 lakh, you have meaningful leverage. The larger the purchase, the more a jeweller will move on making charges to close the sale. For bridal sets (typically ₹3–₹15 lakh total), a 3–5% reduction in making charges saves ₹9,000–₹75,000 — absolutely worth asking for.
3. Repeat customer or known referral
Jewellery in India is a relationship business. Returning to a jeweller where your family has shopped before, or arriving via a referral from an existing customer, gives you implicit social proof that often translates into better terms.
The negotiation script: what to actually say
Most Indians are uncomfortable negotiating at a branded jewellery shop. Here are exact phrases that work without being confrontational:
Opening: "I really like this piece. Before I decide, can you tell me the making charges as a percentage? And is that the best rate you can offer for this category?"
This is not aggressive — you are simply asking for information that should be disclosed anyway. A good jeweller will answer directly. If they say making charges are fixed, you can say:
Comparison move: "I checked a couple of other shops this morning and they quoted [X]% for a similar piece. Is there any flexibility here, especially given [we're buying multiple pieces / this is for a wedding / we've been customers here before]?"
Volume move (for multiple pieces): "We are looking at 3–4 pieces today — the necklace, the earrings and the bangles. If we're buying all four pieces, what making charge can you offer across the set?"
Closing concession: "If you can bring it down to [target %], we'll confirm today. We're ready to pay."
The word "today" matters — jewellers respond to certainty of sale.
Comparing total price correctly (not per-gram)
The biggest mistake buyers make is comparing across jewellers on per-gram gold rate alone. Two jewellers can charge the same per-gram gold rate but very different effective total prices due to making charge differences.
Always compare on total bill amount for the same piece weight:
- Jeweller A: ₹9,200/gram × 10 grams + 12% making charges + 3% GST = ₹1,06,947
- Jeweller B: ₹9,200/gram × 10 grams + 18% making charges + 3% GST = ₹1,13,826
Jeweller B is ₹6,879 more expensive for the same 10-gram piece, purely on making charges. For a 50-gram bridal set, that difference becomes ₹34,395.
Always ask: "Can you show me the breakdown — gold weight, gold rate, making charges percentage, and GST?" Any BIS-registered jeweller must provide this on the invoice. If they won't show the breakdown, walk out.
When making charges are NOT negotiable (and what to do)
For bespoke / custom-designed pieces commissioned from a master karigar, making charges reflect actual labour costs and are genuinely harder to negotiate. In this case:
- Ask to see the karigar's rate card or the making charge basis (per-gram or percentage)
- Negotiate the design complexity — a slightly simpler version of the design you want may attract materially lower charges
- Time the commission so the karigar's rate applies at festive season tariffs where available
The total cost checklist
Before finalising any jewellery purchase:
- Confirm today's IBJA 22K rate (or 18K, or 916 — whichever applies). Our live gold rate page shows the current IBJA benchmark.
- Ask for making charges as a percentage explicitly — not buried in a total figure.
- Ask if there is any ongoing promotion or if making charges can be reduced for your purchase.
- Check the HUID hallmark on the piece before paying — especially for complex pieces where you are paying a premium for craftsmanship.
- Get a proper GST invoice showing: piece weight, purity, HUID, gold rate applied, making charges, stone charges (if any) and GST amount separately.
- For purchases above ₹2 lakh in cash, provide PAN card — required under PMLA.
For context on the full gold price calculation formula used in India, see our gold price calculation guide. To understand what making charges mean for resale (higher making charges reduce effective selling price when you sell later), see our sell old gold guide. To find BIS-registered jewellers in your area, browse our India-wide jeweller directory.
For authoritative information on BIS standards and the hallmarking system that guarantees gold purity independent of making charges, see bis.gov.in. For the current IBJA gold rate (the benchmark for all Indian gold purchases), see ibjarates.com.
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