Making Charges Benchmark
How Competitive Are Your Rates?
Compare your store's making charges against industry data from JewellersInCity listings. Enter your rates below to see where you stand.
Note: These are national averages — local market rates in metros may be 10–15% higher.
Enter Your Making Charges (₹ per gram)
Leave blank for categories you don't carry
| Category | Your Rate | Market Low | Market Mid | Market High | Your Position |
|---|---|---|---|---|---|
| ₹ | ₹ | ₹ | — |
Convert % Making Charge to ₹/g
Some stores quote making as a percentage of gold value. Enter the % and gold purity to get the ₹/g equivalent.
Price for Your Market Segment
Being below market isn't always better. If you serve premium customers, mid-to-high rates signal quality. Match your pricing to your positioning.
Review Rates Seasonally
Review your making charges before festive season. Demand spikes in October–November — you may have room to adjust without losing footfall.
Communicate Value, Not Just Price
Higher making charges are justified when backed by BIS hallmarking, skilled karigars, and warranty. Display your credentials prominently at the counter.