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Gold Rate in Pursura Today

Pursura, Hooghly, West Bengal

Updated Today

Pursura Gold Rates

Today's prices · 13 May 2026

22K Gold (916) ↓ ₹0
₹13,630.18
per gram
10 grams ₹136,302
100 grams ₹1,363,018
Yesterday ₹13,771.78
24K Gold (999)
₹14,880.14
per gram
10 grams ₹148,801
100 grams ₹1,488,014
Yesterday ₹15,034.64
18K Gold (750)
₹11,171.28
per gram
10 grams ₹111,713
Silver (999)
₹236.54
per gram
100 grams ₹23,654

Gold Rate by Weight in Pursura

Today · 13 May 2026

Weight 24K (999) 22K ★ (916) 18K (750)
1 gram ₹14,880 ₹13,630 ₹11,171
2 grams ₹29,760 ₹27,260 ₹22,343
4 grams ₹59,521 ₹54,521 ₹44,685
5 grams ₹74,401 ₹68,151 ₹55,856
8 grams ₹119,041 ₹109,041 ₹89,370
10 grams ₹148,801 ₹136,302 ₹111,713
1 Tola (11.664 g) ₹173,559 ₹158,980 ₹130,300
20 grams ₹297,603 ₹272,604 ₹223,426
50 grams ₹744,007 ₹681,509 ₹558,564
1 Troy oz (31.1 g) ₹462,824 ₹423,946 ₹347,466
100 grams ₹1,488,014 ₹1,363,018 ₹1,117,128
1 kg ₹14,880,140 ₹13,630,180 ₹11,171,280
★ 22K (916 Hallmark) is the standard for jewellery in India. Prices are metal value only — making charges, GST (3%), and hallmarking fee are additional.

Gold Price Calculator — Pursura

Calculate gold value by weight at today's local rate

₹
Estimated Gold Value

* Metal value only. Add making charges (₹200–₹800/g), 3% GST, and hallmarking fee for total purchase cost.

10-Day Gold Rate History — Pursura

22K & 24K daily rates

Date 24K / gram 22K / gram 22K / 10g
29 Apr 2026 Today ₹14,880.14 ₹13,630.18 ₹136,302
11 Apr 2026 ₹15,034.64 ₹13,771.78 ₹137,718
06 Apr 2026 ₹14,663.42 ₹13,431.70 ₹134,317
08 Mar 2026 ₹15,875.10 ₹14,541.60 ₹145,416
07 Mar 2026 ₹15,875.10 ₹14,541.60 ₹145,416
06 Mar 2026 ₹15,875.10 ₹14,541.60 ₹145,416
05 Mar 2026 ₹16,058.60 ₹14,709.70 ₹147,097
04 Mar 2026 ₹16,254.80 ₹14,889.40 ₹148,894
03 Mar 2026 ₹16,747.10 ₹15,340.30 ₹153,403
02 Mar 2026 ₹16,747.10 ₹15,340.30 ₹153,403

Monthly Gold Rate Summary — Pursura

22K highest and lowest price each month

Apr 2026
High
₹13,772
Low
₹13,432
Mar 2026
High
₹15,340
Low
₹14,542
Feb 2026
High
₹14,587
Low
₹13,621

30-Day Gold Price Trend

22K gold rate movement in Pursura

Jewellers in Pursura

53 verified jewellers

Alankar Bhavan

Alankar Bhavan

Ashalata Jewellers

Ashalata Jewellers

Asirbad Jewellers

Asirbad Jewellers

B K Jewellers And Collection

B K Jewellers And Collection

Basomata Jewellers

Basomata Jewellers

Bimala Jewellers

Bimala Jewellers

Bishalakshmi Jewellers

Bishalakshmi Jewellers

Kalimata Jewellers

Kalimata Jewellers

Kundu Jewelers

Kundu Jewelers

Loknath Jewellers

Loknath Jewellers

M M Jewellers

M M Jewellers

M/s Maa Dakhineswari Jewellers

M/s Maa Dakhineswari Jewellers

About Gold Rate in Pursura

Gold rate in Pursura, Hooghly, West Bengal today is ₹13,630.18 per gram for 22K (916 Hallmark) gold and ₹14,880.14 per gram for 24K (999) gold. These rates are updated daily based on the official IBJA (India Bullion and Jewellers Association) rate, adjusted for local market conditions in Pursura.

The price of gold in Pursura may vary slightly from the national IBJA rate due to transportation costs from the nearest wholesale gold hub, local taxes, and jeweller margins. The actual price you pay at a jewellery store will be higher — jewellers add making charges (typically ₹200–₹800 per gram), 3% GST on the total, and a hallmarking fee of ₹45 per piece.

22K gold (916 hallmark) is the most popular choice for jewellery purchases in India including Pursura because it is durable and affordable. 24K gold (999 purity) is preferred for investment in coins and bars as it has no alloy content. 18K gold is used for lightweight, modern jewellery designs.

There are currently 53 jewellers listed in Pursura on JewellersInCity. Use the listings above to compare prices, read reviews, and find the best jeweller near you.

Frequently Asked Questions

Gold rate in Pursura — common queries answered

Today's gold rate in Pursura, Hooghly is ₹13,630.18/gram for 22K (916 Hallmark) and ₹14,880.14/gram for 24K (999 purity). These rates are as of 13 May 2026.
10 grams of 22K gold in Pursura costs ₹136,302 today. 10 grams of 24K gold costs ₹148,801. Note: actual purchase price will include making charges and 3% GST.
1 Tola equals 11.664 grams. At today's rate, 1 Tola of 22K gold in Pursura costs ₹158,980 and 1 Tola of 24K gold costs ₹173,559.
1 Sovereign equals 8 grams. Today's price for 1 sovereign of 22K gold in Pursura is ₹109,041.
The IBJA (India Bullion and Jewellers Association) publishes a national benchmark rate. Local rates in Pursura vary by ₹1–₹15 per gram due to transportation costs from the nearest wholesale gold market, local demand, and supply chain logistics. Cities near wholesale hubs like Mumbai, Delhi, or Ahmedabad tend to have rates closer to the national benchmark.
22K gold (916 hallmark) is ideal for jewellery as it is more durable due to alloy content, and is the most common purity in Indian jewellery stores. 24K gold (999) is best for investment — coins and bars — because it has no alloy and retains value better. For daily-wear jewellery, 22K is the practical choice.
100 grams of 22K gold in Pursura costs ₹1,363,018 today. 100 grams of 24K gold costs ₹1,488,014. These are metal values only; buying cost will be higher.
The gold rate across Hooghly district follows the same base IBJA rate with minor tehsil-level adjustments. For the exact Hooghly district rate, visit the Hooghly gold rate page. Pursura is one of the tehsils within Hooghly district.

Pursura Stats

53
Total Jewellers

Today vs Yesterday

22K Today ₹13,630.18
22K Yesterday ₹13,771.78
Change ₹-141.60

Nearby Tehsils

Arambag
Balagarh
Chanditala - I
Chanditala - Ii
Chinsurah - Magra

Navigate

Hooghly
All Tehsils
West Bengal
All Districts
National Rate
India IBJA Rate
Disclaimer

Rates shown are indicative. Actual prices include making charges, GST and vary by jeweller.

Pursura vs National Gold Rate Today

How the local rate is built up from the IBJA benchmark

Pursura
₹13,630
per gram · 22K
Adjusted
Hooghly Dist.
—
per gram · 22K
West Bengal
—
per gram · 22K
India (IBJA)
₹13,890
per gram · 22K
Pursura: ₹259
Nearest gold hub: Kolkata (51 km)
Location premium: +₹1.78/g vs IBJA

Gold Rate FAQ — Pursura

Common questions about gold pricing in Pursura

What is today's gold rate in Pursura?
Today's 22K (916 hallmark) gold rate in Pursura is ₹13,630 per gram. The 24K (999 purity) rate is ₹14,880/gram and 18K (750) is ₹11,171/gram. This rate is computed from the IBJA national benchmark adjusted for Pursura's distance from Kolkata (51 km).
Why does gold cost less in Pursura than the national rate?
Gold is physically transported from major bullion hubs (Mumbai, Delhi, Chennai, Kolkata, Ahmedabad, Hyderabad, Jaipur, Surat) to retail outlets across India. Pursura is 51 km from the nearest hub (Kolkata), so jewellers add a small location premium to cover transport, insurance, and local handling. The current location premium for Pursura is +₹1.78 per gram over the IBJA benchmark. State-level taxes and association-set retail prices also create small variations between cities.
When is the best time to buy gold in Pursura?
Two strategies — astrological and economic — guide gold buying in India. Astrologically, the next auspicious muhurat for Pursura is Akshaya Tritiya on Sunday, 9 May 2027 (360 days away), with the local window between 06:35 – 13:56. Economically, IBJA publishes rates twice daily (AM and PM) — afternoon rates often differ from morning by ₹20–₹100/g. Avoid buying during festival peaks (Akshaya Tritiya, Dhanteras) when rates spike from demand. Gold tends to soften in March-April after wedding season ends and again in September before Navratri starts.
What are the GST and other taxes on gold in Pursura?
Two GST components apply to every gold jewellery purchase across India, including Pursura: 3% GST on the gold value (weight × today's rate) and 5% GST on the making charges. A typical 10-gram 22K piece at today's rate of ₹13,630/g works out to: gold ₹136,302 + making charges (typically 10–16% in West Bengal) + 3% GST on gold + 5% GST on making. Since June 2021, hallmarking adds no extra cost — every BIS-certified piece must include the HUID stamp at no charge. Always insist on a GST-compliant tax invoice; without one, the purchase isn't legally protected and resale value drops.
How often do gold rates change in Pursura?
The India Bullion and Jewellers Association (IBJA) publishes official benchmark rates twice every working day — once in the morning and once in the afternoon. Most jewellers in Pursura update their counter rates with the AM IBJA rate and hold it through the day. International gold prices in London or Comex can shift the IBJA AM-vs-PM by ₹50–₹200 per gram on volatile days. On weekends and bank holidays no fresh rate is published, so Friday's evening rate carries through to Monday morning. For Pursura, the local rate also includes the location premium of +₹1.78/g — this stays stable for weeks unless the nearest hub's transport costs change.

Rate Tools — Pursura

Calculate, verify and convert gold values

Today's All-In Price (per 10g)

Final out-of-pocket price for 10 grams in Pursura including local making charges and GST:

Gold (22K, 10g) ₹136,302
Making @ 12% ₹16,356
GST (3% gold + 5% making) ₹4,907
Final price ₹157,565

Estimate only — your jeweller's actual making rate may differ. Always ask for an itemised bill.

Old Gold Exchange Rate

Today's likely buy-back rate per gram at Pursura jewellers (before wastage and assay deductions):

22K (916) hallmarked ~₹13,085/g
18K (750) hallmarked ~₹10,717/g
14K (585) hallmarked ~₹8,361/g

Formula: today's 22K × purity factor × (1 − wastage). Most Pursura jewellers deduct 2–8% as wastage. Non-hallmarked gold gets assayed first, often reducing the rate further.

HUID Verification

Every gold piece sold in Pursura after June 2021 must carry a six-digit HUID. To verify any bill or piece:

  1. Download BIS Care app (Play Store / App Store, free)
  2. Tap "Verify HUID" inside the app
  3. Enter the six-digit code stamped on your jewellery
  4. Match jeweller name + purity + hallmarking date with your bill

If the BIS Care result differs from the jeweller you bought from, refuse the piece and report to BIS at 1800-11-4000.

About Pursura

Hooghly, West Bengal

Pursura is a tehsil in Hooghly district, West Bengal. The nearest major gold trading hub is Kolkata, approximately 51 km away, which results in local gold rates running about ₹1.78/g above the IBJA national benchmark. Pursura uses STD code 02341.

STD Code
02341
Nearest Gold Hub
Kolkata · 51 km
Coordinates
22.8357°N, 87.9622°E
Gold Price Adjustment
+₹1.78/gram vs national

Upcoming Gold-Buying Muhurats — Pursura

Auspicious dates with local timing (+22 min vs IST)

Akshaya Tritiya

360 days away

Sunday, 9 May 2027

The single most auspicious day of the Hindu calendar to buy gold. Wealth purchased today is believed to grow continuously.

Pursura window
06:35 – 13:56
IST: 06:14 – 13:35 IST

Akshaya Tritiya

714 days away

Thursday, 27 April 2028

The single most auspicious day of the Hindu calendar to buy gold. Wealth purchased today is believed to grow continuously.

Pursura window
06:15 – 12:45
IST: 05:54 – 12:24 IST

Dhanteras

178 days away

Saturday, 7 November 2026

The first day of Diwali — when buying gold, silver and utensils invokes Goddess Lakshmi's blessings. Largest single-day gold buying event in India.

Pursura window
17:50 – 19:45
IST: 17:29 – 19:24 IST
Why timings differ from IST: Vedic muhurats are computed from local sunrise — so Pursura's longitude shifts the auspicious window by roughly 22 minutes from the standard IST muhurat. Pursura jewellers traditionally honour these local windows during festival sales.

West Bengal Jewellery Market

State-level buying context for Pursura shoppers

Tradition & Style

Bengal is famous for intricate filigree (Dokra), Shankha-Pola bridal set, and elaborate Banarasi gold embroidery. Kolkata's Bow Bazaar is one of India's oldest gold trading streets.

Typical Making Charges

10–16%

of gold value in West Bengal

Preferred Purity

22K; traditional Bengali jewellery in 18K–22K

Peak Buying Seasons

Durga Puja (Sep–Oct), Dhanteras, wedding season (Nov–Feb)

Major Gold Markets in West Bengal

Kolkata Durgapur Siliguri Asansol

BIS adoption: Moderate — Kolkata has strong BIS penetration; rural areas are growing.